Context and Problem
As online events grew in popularity, event organizers increasingly requested the ability to stream on platforms beyond Zoom, such as YouTube, Facebook, and Instagram. This limitation constrained Sympla’s ability to cater to organizers who preferred using popular streaming platforms to expand their audience and visibility.
Hypothesis
We believed that by offering integration with multiple external platforms, Sympla would provide more flexibility for event organizers, attracting a broader range of events and enhancing the attendee experience.
Solution
Sympla introduced the “Outras Plataformas” feature, which allowed organizers to seamlessly integrate any streaming platform of their choice by embedding external links. This included YouTube, Instagram, Facebook, and any custom streaming services. The feature ensured that registration and ticketing remained centralized within Sympla, while also syncing with external platforms for streaming.
Key functionalities:
- Flexible interface for adding external streaming links.
- Automatic syncing with Sympla’s attendee management and ticketing system.
- Reminders and customizable email communications that included the streaming platform link, streamlining the experience for both organizers and attendees.
The producer experience:
The consumer experience:
Full article with feature tutorials
Results
- Immediate adoption, with 40% of online events using external platforms within the first two months of the feature’s launch.
- 15% increase in ticket sales for events using popular platforms, as the visibility and accessibility of events improved with the use of tools like YouTube Live.
- Positive feedback from organizers, who valued the flexibility and autonomy in choosing their preferred platforms while keeping the backend event management centralized on Sympla.
Learnings
- The integration with external platforms empowered event organizers by offering more choices, leading to higher engagement and visibility.
- Sympla’s positioning as a versatile platform capable of handling both ticketing and streaming across a wide range of platforms strengthened its market appeal.
- Moving forward, the platform aims to integrate more detailed analytics, providing event organizers with deeper insights into audience engagement across different streaming services.