Context and Problem
As Hotmart expanded its support for physical event ticketing, managing large-scale events became challenging. Event organizers faced issues with manual attendee data exports, causing delays and inaccuracies. These problems were particularly severe during check-in, where long lines and frustration occurred due to the influx of attendees shortly before event start times.
Hypothesis
We believed that an API for real-time data synchronization between Hotmart’s platform and third-party check-in systems would streamline check-in processes, eliminate manual exports, and improve event experiences.
Solution
We developed an API that allowed third-party check-in systems to pull participant data directly from Hotmart in real-time. By integrating webhooks, organizers received immediate updates for ticket purchases, cancellations, and name changes. We partnered with three check-in providers to test and refine the solution, ensuring that it met their needs and could handle large-scale events.
Results
- 95% of attendees completed check-in before event day, reducing on-site wait times.
- Check-in times for large events were reduced by 50%, significantly improving the event experience.
- The solution helped retain the two largest key clients who had been considering switching platforms due to prior check-in inefficiencies.
Learnings
- Early collaboration with partners during development ensured the API’s success by aligning it with real-world use cases.
- Real-time data synchronization reduced manual work and minimized errors, proving invaluable for large-scale events.
- Automating manual processes through API integration greatly improved efficiency and event scalability.